VerifiMe was born from frustration. Not the kind that leads to complaints, but the kind that sparks innovation.

Working together at Automic Group, our three founders witnessed the same problem repeatedly: customers were forced to prove their identity over and over again to different organisations. Every new bank account, insurance policy, or financial service required the same documents, the same forms, the same invasive process. Meanwhile, businesses struggled with compliance burdens, data security risks, and poor customer experiences.

Alistair McKeough, our Executive Chair, has spent over 20 years helping Australian businesses navigate regulatory complexity. After co-founding and building Whittens & McKeough into Australia's largest outsourced company secretarial business for ASX-listed entities, he understood that compliance didn't have to be painful—it just needed to be reimagined.

Paul Timms, our CEO, brings deep experience from WageSafe, Automic, and Boardroom, where he specialised in regulatory technology and customer experience. He'd seen first hand how broken identity processes frustrated customers and created unnecessary risks for businesses.

Blake Stelzer, our Product Lead and former Chief Operating Officer at Automic, possesses the technical expertise to build scalable solutions that could transform how compliance actually works.

Together, they recognised a fundamental opportunity: What if customers could prove their identity once, then securely share those verified credentials whenever needed? What if businesses could meet their AML/CTF obligations without repeatedly asking customers for the same information? What if privacy and compliance could work together instead of against each other?

That vision became VerifiMe—Australia's first customer-controlled compliance solution that puts individuals in charge of their own verified digital identity.