Why VerifiMe is All-In on Passkeys: The End of the Password Era
Published: 30/07/2025 | By the VerifiMe Team
When we first launched Passkey support in October 2023, we were pioneers in uncharted territory. The technology was cutting-edge, but the market wasn't quite ready. Users were unfamiliar with the concept, and adoption was slower than we hoped.
Fast forward to today, and the landscape has completely transformed. We're excited to announce that VerifiMe is doubling down on Passkeys – and here's why this matters for every business that values security, user experience, and staying ahead of the curve.
What Are Passkeys? (In Simple Terms)
Before diving into our renewed focus, let's clarify what Passkeys actually are – because despite their growing popularity, many people still find them mysterious.
Think of a Passkey as your digital fingerprint for the internet. Instead of typing a password, you simply use the same biometric authentication you already use to unlock your phone – Face ID, fingerprint, or your device PIN. It's that simple.
Here's what happens when you log in with a Passkey:
You visit the VerifiMe login page
You tap "Sign in with Passkey"
Your device asks for your fingerprint, Face ID, or PIN
You're instantly logged in – no typing required
The magic happens behind the scenes through cryptographic security that's virtually unbreakable.
The Problem We Set Out to Solve
Passwords have been the internet's Achilles' heel for decades. They're not just inconvenient – they're a genuine security liability:
The Security Crisis: Phishing attacks – where criminals trick users into entering passwords on fake websites – remain the number one cause of data breaches. Even traditional multi-factor authentication like SMS codes can be bypassed by determined attackers.
The User Experience Problem: We've all been there – staring at a login screen, trying to remember which variation of our password we used, eventually clicking "forgot password" and waiting for a reset email. Research shows that nearly half of users abandon processes when they forget their password.
The Business Impact: Every frustrated user represents potential lost revenue. Every password reset ticket costs money. Every security breach risks everything.
Why We're Betting Big on Passkeys (Again)
When we launched Passkey support in 2023, we believed in the technology but faced market resistance. What's changed?
1. Mainstream Adoption Has Arrived
Over 15 billion accounts globally are now Passkey-enabled. Tech giants like Google, Apple, Amazon, and PayPal have onboarded hundreds of millions of users. What once felt foreign now feels familiar to many users.
2. The Data Speaks for Itself
The business case for Passkeys isn't theoretical anymore – it's proven with hard numbers:
Speed: Users log in 17x faster on TikTok and 6x faster on Amazon
Reliability: Microsoft reports a 98% sign-in success rate with Passkeys versus just 32% for passwords
Conversion: Air New Zealand reduced login abandonment by 50% after implementing Passkeys
3. Universal Device Support
The technical barriers have disappeared. Passkeys now work seamlessly across every modern phone, computer, and web browser your customers use.
The Game-Changing Security Advantage
Here's what makes Passkeys revolutionary from a security standpoint: they're cryptographically bound to legitimate websites. This means it's technically impossible for users to be tricked into using their Passkey on a fraudulent site.
Let's say a criminal creates a fake VerifiMe website that looks identical to ours. With traditional passwords, users may be fooled into entering their credentials, allowing hackers to gain access to their accounts. With Passkeys, the authentication simply won't work on the fake site – the cryptography ensures the Passkey only functions on the real VerifiMe platform.
This single feature neutralises the most common and damaging cyberattack vector. For businesses handling sensitive identity verification and compliance data, such as ours, this level of security isn't just nice to have – it's essential.
What This Means for Our Users
Our renewed focus on Passkeys isn't just about technology – it's about delivering measurable business value:
For Your Customers:
Faster, more reliable login experiences
No more forgotten passwords or account lockouts
Peace of mind knowing their accounts are protected by military-grade security
For Your Business:
Reduced fraud risk and account takeover attempts
Higher conversion rates as fewer users abandon the login process
Lower support costs from password-related tickets
A competitive advantage through cutting-edge security technology
Our Path Forward
We're implementing Passkeys across our platform in three key phases:
Phase 1: Leading by Example
Our entire team is now using Passkeys for all VerifiMe access. Our sales and support teams experience the benefits firsthand, making them authentic advocates for the technology.
Phase 2: Optimising the Experience
We're refining our Passkey onboarding flow based on the latest industry best practices, ensuring it's presented as the primary, recommended option for new users.
Phase 3: Empowering Our Partners
We're developing new sales materials and documentation that focus on business outcomes – speed, security, and conversion – backed by the compelling industry data we've gathered.
Looking Ahead: The Passwordless Future
The era of passwords is ending, and we're positioned at the forefront of this transformation. Major tech companies have done the heavy lifting of user education, the technology has matured, and the business benefits are proven.
By recommitting to Passkeys, we're not just following a trend – we're solidifying VerifiMe's position as the most secure, user-friendly, and forward-thinking identity platform in the market.
For businesses still relying on password-based authentication, the question isn't whether to adopt Passkeys – it's how quickly you can make the transition before your competitors do.
Ready to Go Passwordless?
The future of authentication is here, and it's password-free. If you're ready to give your customers a faster, safer, and more convenient login experience while dramatically improving your security posture, we're here to help.
Learn more about implementing Passkeys for your business at www.verifime.com/learnmore
VerifiMe is Australia's leading identity verification and AML/CTF compliance platform, helping businesses of all sizes verify customer identities while minimising data handling risks. Our shareable identity ecosystem allows customers to verify once and share their credentials securely across multiple organisations.
